This is no homespun remedy, Duhigg's observations have real, scientific gravitas.

The Economistĭuhigg gives a compelling insight in to the world of subconscious behaviour. This is a first-rate book - based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits. Once you read this book, you'll never look at yourself, your organisation, or your world quite the same way. Do you want to know why Febreze became a bestselling product? Or how the science of habits can be used to improve willpower? Read this book. In this fascinating book, Charles Duhigg reveals the myriad ways in which our habits shape our lives. 'This is a first-rate book - based on an impressive mass of research, written in a lively style and providing just the right balance of intellectual seriousness with practical advice on how to break our bad habits.' The Economist Read more 'Once you read this book, you'll never look at yourself, your organisation, or your world quite the same way.' Daniel H. ' essential manual for business and living.' Andrew Hill, Financial Times By harnessing this new science, we can transform our businesses, our communities, and our lives. The result is a compelling argument and an empowering discovery: the key to exercising regularly, losing weight, raising exceptional children, becoming more productive or even building revolutionary companies is understanding how habits work. And he uncovers how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr.

He visits laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. He examines why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. In The Power of Habit, award-winning journalist Charles Duhigg takes us into the thrilling and surprising world of the scientific study of habits. There's never been a better time to set new habits. An award-winning journalist reveals the secrets of why you do what you do - and how to change

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